Our Story

Today, we can proudly say that Khaadi changed the landscape of fashion in Pakistan with its investment into retail prêt.

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Why Khaadi

Our Workplace


In 1998, founder and Chief Executive Officer, Shamoon Sultan, set out to revive the ancient craft of the handloom. What began as a single store start-up in Karachi, Pakistan has quickly transformed into a robust brand with international presence. Khaadi was built on drive and passion and that same energy is passed on to all new talent joining our team.

Khaadi is an Urdu word which means ‘hand-woven’. Weaving, an intricate process requiring patience and attention to detail, creates fabric whose characteristics are dependent on the threads and the method in which those threads are woven. The same ideology is not only applied to all Khaadi products, but also to the institution we are continuously building. Our success today can be attributed to the collaborative efforts of our team and the individuality each employee brings to the organization.

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