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Lead – Brand Experience

type: Full-Time
Location: Khaadi Head Office - Karachi, Pakistan
Function: Creative
Department: Brand Experience
Reports To: Brand Experience Head
Direct Reports: None
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This position is responsible for creating, updating and maintaining the store’s environment and visual merchandising as per Khaadi’s Brand Experience standards and guidelines.

Job Responsibilities:
As a Brand Experience Lead, you will be responsible for the following activities:

  • Implement Visual Merchandising (VM) strategy to attract, engage, and motivate customers. Maximize utilization of window displays, visual displays areas and signage to promote new product launches and reflect festive or seasonal themes
  • Develop and drive Visual Merchandising (VM) guidelines, standards and planogram across all stores
  • Create customer friendly environment through selection of the right music, temperature, lighting and scents. Manage selection, purchase and deployment of store fit-outs including fixtures
  • Manage a team of visual merchandisers at selected stores to ensure compliance with VM standards
  • Monitors costs and develops seasonal branding within budget

These responsibilities are carried out with the objective to create an alluring environment to attract customers, enhance internal store branding, promote sales and create a world class retail experience.

Ideal Fit:
The ideal candidate should have through knowledge of 3D, Photoshop and Illustrator, building materials, brand experience strategies and adequate knowledge of visual merchandising which includes product placement, space enhancement and signage.

Education: Bachelors in Fashion Merchandising, Visual Merchandising or Interior Design.

Experience Required: Minimum 4 years of creative design experience in a reputed Textile or Retail organization.