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Marketing is where all the creative content for our multi-channel campaigns is designed and perfected. With a vast market to serve, we develop digital and branding materials, help define the creative direction of the brand and analyze its health from multiple frames of reference. Together, our goal is to shape the perception of Khaadi’s products by concentrating on consumer insights, their evolving needs and the brand’s identity.

In a nutshell, Marketing ensures that Khaadi breaks clutter; whether it’s regarding the in-store customer experience, how we sell our products or keep our customers informed.