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Marketing

The Marketing function is where our brand is built and nurtured. Marketing creates a cohesive brand image and creatively designs campaigns across all mediums to keep customers engaged. The Marketing team gives close attention to uncover customer insights, and designs campaigns that drive customer engagement.

Marketing works closely with the Creative and Retail functions to maintain our business ethos and focus on retaining brand philosophy.

They come up with campaign concepts to generate attention for our brand and strengthen brand equity, sending the right message across all channels. The Marketing team is responsible for developing all marketing materials including bags, packaging and campaign materials.

Our Marketing team consists of marketing managers, creative leads, photo shoot coordinators and stylists. Marketing offers a lot of room for creativity and lateral thinking for people who have in-depth marketing and business knowledge, a communication design background and a flair for fashion.